User Insights#
Determining the human needs and wants provides us with an understanding that we can use to assess the effectiveness of solution, as well as the individual constituent components.
Empathy Map#
To help identify user needs, UX professionals use empathy maps.
Persona#
To ensure that the digital solution is meeting the needs of the user, rather than the needs of the developer, UX professionals employ user personas.
Personas are fictional representations and generalisations of user clusters which identify:
attitudes
goals
behaviours
You should have one or two personas which are the aggregation the most important considerations derived from interviewing target users. If you do not have access to target users, then the personas can be developed using assumptions, competitor analysis and internal stakeholder interviews.